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Revlon To Launch Flesh, Created by Linda Wells

The new brand features 40 foundation shades, in stick packaging, and will launch exclusively at Ulta.

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By: Marie Redding

Senior Editor, Rodman Media


Revlon has a new prestige brand in the works – Flesh. It will launch in late June, and features 40 shades of foundation, in stick packaging. 

Linda Wells, creator of Allure magazine who is now the creative director at Revlon, developed the new brand.  

In addition to foundation sticks, Flesh will include highlighters, lipstick, and blush — all created to compliment a wide range of skin tones. 

Flesh will be available online at Ulta.com beginning June 24th, and will make its debut on store shelves in July. 

Photo on left: Instagram/LindaWellsNY

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